A strategic marketing leader and startup mentor at heart, Hovik has spent the last 10 years helping B2B SaaS startups and scale-ups navigate the path to Product-Market Fit and sustainable growth. His career is defined by a deep understanding of Marketing Leadership, Positioning, Go-to-Market Strategy, and Revenue Architecture, all aimed at driving measurable success.
A former in-house B2B SaaS marketing leader, Hovik now serves as an independent CMO, offering Fractional and Interim Marketing Leadership to founders looking to scale. His expertise, backed by T2D3 and Revenue Architecture certifications, makes him a trusted advisor in the world of SaaS growth.
What drives him? Empowering founders with the right marketing strategy to accelerate growth and unlock new opportunities. Beyond his strategic mindset, Hovik is a mentor and coach, dedicated to guiding startups toward lasting impact.